As a researcher on World in Action, McDougall found the original seven-year-olds for Seven-Up (part of 28-Up voted by Roger Ebert one of the ten best films of all time). He directed Scene at 6.30, Coronation Street and Afternoon Edition: The Stormy Years.
He then left Granada to work at the Traverse Theatre, returning to realize his own concept, the Stables Theatre Company, a company of actors working in television and theatre at the same time. A theatre was constructed from the stables of the oldest railway station in the world (the Liverpool Road Station in Manchester) and a special Equity contract was created to allow actors, for the only time ever, to work in both media. McDougall produced all sixteen television productions and directed three, at the same time as being Artistic Director of the Stables Theatre.
In 1973 he returned to Granada to produce the new thrice-weekly series Crown Court, based on the original The Verdict is Yours. An account of this work can be found in Granada Television: The First Generation (Manchester University Press). McDougall has extensive experience of single and multi-camera production.